See CitoPlus through the eyes of brokers who switched from manual workflows — and never looked back.
An 8-person Adelaide brokerage. Years of manual Word templates. The moment they ran their first real deal through CitoPlus, they never went back.
Finance Advisory Co is an 8-person brokerage in Adelaide that specialises in SME and commercial lending. For years, they ran deals the way most brokerages do — Word templates for applications, Excel for serviceability modelling, a shared drive for documents.
It worked. Until it didn't.
As deal volume grew, the cracks started to show. Re-keying client data from bank statements into the application form. Chasing down documents across email threads. Submitting to lenders only to find a missing piece that sent the whole thing back to square one.
"We'd been doing it with Word and Excel for years. The workflow made sense when we were smaller. But by the time we had eight brokers, we were spending more time on admin than on advice."
— Finance Advisory Co, AdelaideThe senior brokers were spending two to three days per deal just on prep. Junior staff were re-keying the same data into four different forms. And every submission carried the quiet anxiety of having missed something.
The team had looked at other platforms. Most were built for residential volume — high throughput, low complexity. SME and commercial deals are different. They're messier. Multiple entities, complex financial structures, property security, specialist lender panels.
They needed something that understood commercial credit. Not a generic form-filler.
CitoPlus ran a live walkthrough using a deal type the FinAd team actually writes — a $1.8M term loan for a manufacturing business with two directors and property security. The platform pre-filled the application from ATO prefill data, extracted the financials from uploaded statements using SmartFill, and ran live lender policy matching in real time.
The deal that would have taken three days was demo-ready in under 45 minutes.
All eight brokers were on the platform within two weeks. No long migration project. No consultant fees. They back-filled their existing client data using CitoPlus's back-book import tool, cloned their most common deal structures as templates, and kept going.
"The onboarding was the easiest tech switch we've done. We were worried about disrupting the team mid-month. Instead, the platform paid for itself on the first deal."
— Finance Advisory Co, AdelaideWithin the first month, deal prep time dropped from an average of 3 days to under 1. The first submission is now the clean submission — credit teams are getting packages that don't come back with queries.
The senior brokers recovered two weeks of their time per submission cycle. That time went back into client relationships, prospecting, and deals they'd previously been too stretched to take on.
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